Project Evaluation

Project Evaluation
This project is beauty based and involved us focusing on a makeup brand of our choice and shooting our own series of looks based on this brand. I was so excited to start this unit as the majority of projects we have done since the start of the course have been theatrical so I was looking forward to the change. 

Surprisingly the part I really enjoyed was collecting my research about my chosen brand NARS. Of course I have heard of the brand before and used some of their products but I had no idea of the history behind it. It was really interesting to find out how it all began and Francois Nars as a person is really exciting to read about. I especially liked reading about how and why he came up with the creative names for some of his products, it makes a change from some of the makeup brands I see on a more regular basis. 

I learned a lot of new techniques in terms of catwalk makeup, it’s not something I’ve done myself before so I’m pleased that I was shown different products you can apply to the skin to change the texture and appearance. It sounds like basic makeup to some but sometime those are the things I find most challenging. 

I would definitely like to try doing more of this style of makeup and further my skills within the “no makeup” makeup technique. It can be really difficult to put makeup on a face and make it look like there’s almost nothing there. 

My main sources of information were from finding interviews from magazines or newspapers that Francois had done. This was where I would find the most honest and interesting responses about the brand and his products. I also found models.com useful as it lists all previous campaigns by year/client and I discovered other creatives that he works with regularly. 

I think the most successful part of my project are my more natural photoshoots, this is probably due to the fact that it was a new kind of makeup technique and I just started to appreciate a really healthy, nicely applied base that glows. Some of these pictures are my favourites that I have ever done! 

There’s always going to problems within any project, my main problem is that I leave lots of things to the last minute. I feel that sometimes I work better under pressure so I don’t regret anything I’ve done during this unit but maybe it’s something I can learn from in future projects. I definitely should have done more experimentation on myself and test shoots, though I’m pleased with the outcome of my images they could be a whole lot stronger if I put more time into trials etc., that’s what I would have done differently. 

Overall I couldn’t have picked a better brand and I’m really pleased. I have gained a lot of confidence with doing photoshoots since this unit began as I was put under pressure to do them and collaborate with other creatives around Solent. I

I’m excited to take everything I’ve learned into my 3^rd year of this course and hopefully learn from the mistake I have made so far so I can make my work in the future even better.